Galaxy S6 Edge colors from left to right: Black Sapphire, Gold Platinum, Green Emerald, White Pearl.
This is very good news for Samsung lovers who have been waiting for a huge price drop in the company's flagship device-the S6.
Yesterday, Samsung Electronics posted second-quarter earnings and company's net profit fell eight percent year-on-year to 5.75 trillion won ($4.93 billion) on sales of 48.5 trillion won ($41.7 billion), down seven percent from last year. The company however recorded a slight quarter-on-quarter improvement.
Analysts have suggested that Samsung’s results are being hurt by the fact that its phones are coming under attack from the new iPhones at the top of the price range, and from cheaper Asian handsets at the bottom like Oneplus, Xiaomi, and Huawei.
The S6 was projected to see record sales, and initial demand was strong. But problems started early, when the number of handsets being produced was lower than expected because of the Edge’s stunning but difficult to make curved screen.
As a result, the company's mobile division in the second half of the year plans to keep up sales momentum by "adjusting the price" of the Galaxy S6 and S6 Edge.
Analysts say the price cut is unlikely to help Samsung’s disappointing profits, but it could help it gain back some market share from rivals.
But the story here is how Samsung continues to struggle against Apple at the high end of the market, even after releasing its most critically acclaimed phones in years — it's clear that the S6 twins haven't been major hits. Is there anything Samsung can do to bring the luster back to premium Android phones amid intense competition from the likes of OnePlus, Motorola, and Xiaomi? And can it regain the chunk of the high-end market it's lost to Apple? Samsung's next answers will come in a couple of weeks.
It could also launch more low-end and middle-of-the-range models, so that it can win back some market share in the cheaper part of the market.
The South Korean technology giants will also be introducing some new high-end phone models — likely the Galaxy Note 5 and Galaxy S6 Edge Plus. Samsung is holding an Unpacked event in New York City on August 13th, meaning we'll see its bigger phones a little earlier this year than usual.
The South Korean technology giants will also be introducing some new high-end phone models — likely the Galaxy Note 5 and Galaxy S6 Edge Plus. Samsung is holding an Unpacked event in New York City on August 13th, meaning we'll see its bigger phones a little earlier this year than usual.
But the story here is how Samsung continues to struggle against Apple at the high end of the market, even after releasing its most critically acclaimed phones in years — it's clear that the S6 twins haven't been major hits. Is there anything Samsung can do to bring the luster back to premium Android phones amid intense competition from the likes of OnePlus, Motorola, and Xiaomi? And can it regain the chunk of the high-end market it's lost to Apple? Samsung's next answers will come in a couple of weeks.
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